Posts tagged social media
Posts tagged social media
Rod Favaron says it’s happening.
Trish Fontanilla and I spent a couple of hours on Thursday at VCJ Venture Alpha East, a conference targeted toward limited partners in VC funds. (Thanks, MassChallenge, for the free pass!) One of the sessions featured Alastair Goldfisher, Editor-in-Chief of the Venture Capital Journal, chatting with Favaron, who is the CEO of Austin-based Spredfast, a social media management software tool. With him was Adam Marcus, of OpenView Venture Partners, one of Spredfast’s investors.
So what is it that Favaron says is happening?
He says that large companies, like Spredfast clients AT&T, Whole Foods Market and T. Rowe Price, are shifting their use of social media tools. Whereas they were touting their Facebook Likes and authorizing two or three people to tweet, now they are enabling true engagement enterprise-wide, on a daily, ongoing basis. To use Favaron’s metaphor, they are shifting from thinking of social as a more powerful billboard to understanding it as a more powerful phone system.
“How many phones do you have in your company?” Favaron asks.
Now you might say this trend has been in process for a while and what’s your point, Dave?
My point is that I don’t have a good balcony view of how authentic this shift is at the large enterprise level. So when I see that Spredfast quadrupled its revenues and doubled its headcount in 2012, I take note. And when I see that they raised $18MM in February of this year to go meet this social media management need of the Fortune 1000, I take note. (source)
And I guess it has me wondering if we’re now moving from the Early Adopters to the Early Majority in terms of how corporations use social to really engage in the context of what Forrester calls The Age of the Customer, rather than as just another toolbox to tell the world what they do.
The Early Majority, as Geoffrey Moore readers know, is comprised of people who are pragmatists, not risk-takers. When the pragmatists get on board, that’s a transition worth noting. Because the vast majority of companies in the world are run by pragmatist decision-makers.
At Vsnap, we obviously believe in establishing Engagement as an equal to Marketing, and in pursuing tactics that are personal alongside those that are broadcast. Just look at our Twitter feed for examples. So for us, Spredfast’s success is exciting, since it looks like an affirmation of a tipping point in the adherence to this worldview that is the foundation for our product.
“Business leaders must find ways to enable frontline teams to delight customers.”
Enable enterprise-wide engagement on a daily basis via social. Get to work figuring out the policies and protocols of putting all that into action. And then find ways to act on the mountains of information you gather that make your customers feel special, as Om Malik says in this awesome post.
What do people think – is this really happening at the large company level? Has all of this now moved into the Early Majority? What data do you have to affirm or challenge that?
Social Media/Marketing Intern
There is a video messaging revolution coming and Vsnap is leading the charge. Vsnap makes it easy to send, request, tag, and store 60 second video messages. This will be a fast-paced (we’re MassChallenge finalists) but fun, high-profile (the CEO’s last company was acquired by Paypal before it launched) internship and a stellar addition to your resume.
You should apply if:
Brownie points if:
We’ll probably have you doing some nitty gritty office tasks too, but don’t worry, we won’t be sending you out for coffee. Cookies maybe… just kidding. Sort of.
Local candidates only. 10 hours a week, with flexible scheduling. This internship is for the fall semester.
To apply, email info [at] vsnap [dot] com with a resume along with links to your social media profiles and your blog if you have one (please link to your top 3 posts). Don’t have a blog? Send us a sample post you’d write for Vsnap. If you really want to win us over, you can make a video too.