Posts tagged customer engagement
Posts tagged customer engagement
by Trish Fontanilla, VP of Community & Customer Experience at Vsnap
Premium features are finally here! Here’s a quick walkthrough for Admin Members, showing what they’ll be able to see and do once they’ve subscribed to either the Solo Business or Business Plus plans (Platinum coming soon).
Whoever sets up a premium account becomes the Admin Member for that account. Right now you can only have one Admin Member, but we’ll add more as we go forward. If you are the person who sets up the account, you are the Admin Member by default.
View Analytics Dashboard
With our free account, if you send a vsnap via email you can see whether or not that person has watched it. With Twitter and LinkedIn you see total number of views, not specifically who clicked on the link. The premium plans allow you to see an overview of the total number of vsnaps that have been sent within your company/organization and whether or not they’ve been viewed. For a complete breakdown on the whats/whys of Analytics, you can check out the blog post that we published last week.
Under Manage Vsnaps, the Admin of an account can see all the vsnaps that have been created within their company/organization. They can also watch any of the member vsnaps and delete them if necessary.
Under manage members, you’ll be able to see:
… how many members you have in your organization, and how many memberships you have left.
… who you’ve invited and which invitations are pending.
… individual member metrics (as opposed to the Analytics Dashboard which shows you the company overview).
With our Send As Email Delivery Feature, vsnaps can be sent from your domain, so for example email@example.com instead of firstname.lastname@example.org. Here’s a post we wrote last week and we’ll publish a more detailed walkthrough of this feature later in the week.
Customize Player Branding
If you scroll down on the Premium Settings page, you’ll see a Branding section. You can now add a logo to your vsnaps that’ll appear in the top right hand corner of the screen. The Admin of the account can set the logo and it’ll appear on all vsnaps created within a company/organization. Logos can be in .PNG, .JPG, and .GIF format.
Some more features are coming out over the next few days, so we’ll be sure to keep you posted!
by Dave McLaughlin, CEO & Co-Founder at Vsnap
Users of Vsnap’s Free product can see certain analytics about each message they send. But there’s no ability to look across a group of messages or a group of colleagues and get a balcony view on aggregate Vsnap usage and recipient actions. That’s what our new Premium packages will give you.
Before I describe that in more detail, I want to first remind people that what you can track for the vsnaps you send varies depending on how you share each message – via email, Twitter or LinkedIn message. (Our current mobile apps only allow you to share via email, but from the web/mobile web you can also share via tweet or LinkedIn message).
When you share a vsnap via social, the best practice is to direct it to a specific recipient. On Twitter, this means starting your tweet with an @message. On LinkedIn, it means putting a vsnap into a LinkedIn message and customizing the text, rather than posting it to your profile. These behaviors help your messages feel authentically personal, which is what really drives behavior on the part of your recipients.
But even when you steer a social share to the attention of a specific recipient, it is still essentially a public share. And for these shares, there’s no way for us to tell you what a specific recipient did or did not do. So when you share via social, we give you general numbers: total views and total feeling responses (if somebody marked your video message as helpful, thoughtful, amazing).
On the other hand, when you share a vsnap via email, we can tell you about the actions of each specific recipient. We can tell you whether he or she watched the video, and whether he or she clicked on any of the files or links you may have paired with the video. This is very practical for people in Sales, Account Management and Support. Because their focus is all about a specific client or prospect.
In our Free product, all of that is available to users at the level of the individual message. There’s no dashboard that gives these users a clear picture of what their overall view rate is like. This means it’s hard for them to really know what impact they’re having on their key business relationships. But that dashboard is now available in our Premium product (launching July 15). In fact, it exists at both the Member level and the Company Account level.
This means that an individual who’s part of a premium account can see his or her aggregated data, broken down by share type, as in the picture at the top of this post. Number of email shares & views, number of LinkedIn shares & views, number of Twitter shares & views. Below that, we show the number of people who marked one of your messages as helpful, thoughtful or amazing.
And if you have a Vsnap premium account with multiple members – this is called the Business Plus account – then one individual is designated as the Admin Member for that account. The Admin Member can see a dashboard and a set of reports that look across the activity of all of that account’s members. So what the member sees for his or her own aggregate activity, the Admin Member sees for all of the Vsnap users in that company.
The Admin Member can also drill into the activity of any individual member by clicking on that person’s name, and can see reports on things like the most and least active Vsnappers in the company.
Our goal here was to help managers with a set of looks that make it easier to support their team members’ ability to rapidly adopt this powerful behavior. So we’ve made it easy for you to see who should get a pat on the back, and who needs more training, and so on. All in the spirit of the old adage that you can’t manage what you can’t measure.
These features go live in 10 days and we have an awesome Early Adopter discount available through the end of July. There’s more detail about the full feature set in this prior post. And if you have any questions, just email me at email@example.com.
By Trish Fontanilla, VP of Community & Customer Experience at Vsnap
When you share a vsnap via email, as opposed to via Twitter or LinkedIn, the default email notification comes from firstname.lastname@example.org. But Vsnappers who sign up for our premium features launching in mid-July will be able to configure their accounts so that notifications come from their actual email addresses. As you can imagine, this will have a big impact on your vsnaps’ open rates.
We previously had a version of this “Send As” feature, which used SMTP. We felt it wasn’t secure enough, and we feel strongly that nothing is more important than the security of your information. So that feature will be discontinued as of July 10th.
This new, enterprise-ready “Send As” capability allows you to authorize the Vsnap email server to send email notifications as though it’s your company’s email server. This means when you do this properly, SPAM filters recognize that these emails are valid and properly authorized by the sending domain (aka your company email). If you have dedicated IT support, and you walk through this process with them, it will take about 15 minutes. If you do not have dedicated IT, you can do it on your own but you should allow a half-hour for that process. Once the feature goes live, we’ll provide a more detailed walk-through tutorial.
The Admin Member of your Vsnap premium account will perform the set-up process. Once he or she has established your company’s domain as an approved sending domain for Vsnap notifications, then members of that account just add their email addresses and they’re good to go.
More details on “Send As” and premium account types
Starting in mid-July, you’ll be able to choose from a Free account, a Solo Business account, or a Business Plus account. The Send As feature will be part of the Solo account and the Business Plus account.
The Solo account is designed for individuals - consultants and freelancers - who need some business features, and the Business Plus account is designed for teams that want to have multiple people on the same account. Business Plus lets you add as many members as you like at a flat per-user cost of $15/month for annual subscribers. This is the account most people have asked for, and so we’re offering early adopter pricing of $10 per user per month for annual subscribers through the end of July.
We want it to be easy for people you vsnap to respond directly to you, so whether you have the Send As feature or not, anyone you vsnap can reply to the email notification they receive and it will be sent back to you.
Example: your email is email@example.com. You send me a vsnap. In my email inbox, I will receive a notification either from firstname.lastname@example.org (if you have a Free Vsnap account) or from email@example.com (if you have a Premium Vsnap account). In either case, when I hit ‘Reply’ on that email, it will open up an email with firstname.lastname@example.org in the ‘To’ field.
Premium Accounts will have some new ability to customize their email notifications by changing the text and adding your company’s logo. And you can get your picture into the email notifications as well. All of that is important to the recipient’s perception of the email, and we’ll go over all of that in a tutorial to accompany the feature launch.
If you have questions or feedback, I’d love to hear from you. You can email me directly or comment below.
by Trish Fontanilla, VP of Community & Customer Experience
We’ve blogged about engaging people via Vsnap and what you should say in your vsnaps, but we haven’t pulled together a comprehensive post on what a vsnap should look like. I usually say it all comes down to great lighting and a personal message that makes someone feel valued. But here are some details that really up the effectiveness of a vsnap.
Make sure you vsnap in a place with good lighting. Being able to see your face is one of the things that really sets video apart from email. Click here for a trick Dave uses when he’s using the mobile apps.
Be aware of what’s in the background. You don’t need to manicure the background. In fact, a little activity is good - it helps the message feel more authentic. But don’t let what’s happening behind you distract people from what you’re saying to them. Also you want to make sure you aren’t showing signage or anything that’s off-brand for you.
Don’t feel like you have to take up the full 60 seconds. I always say if someone has to re-watch your vsnap in order to get the gist of it, then it should probably be an email.
Don’t forget to smile! And smile through the first couple seconds. Not only does it start the video off on a warm note, we grab the thumbnail in the first few seconds.
The Title and Description
Currently the title of our vsnap is the only customizable part of the email, so make it count. Be as specific as possible by including the person’s name and why you’re vsnapping them. For more on that you can check out this post: coming up with a vsnap title.
The description box is there to clarify the attachment or leave a quick note. Don’t feel the need to use it to reiterate what you’ve said in your vsnap.
If you are attaching something to the vsnap, make sure to title it appropriately. Something like, “2013 Customer Engagement Study”, is better than “Whitepaper23875638”, and it will make people feel better about clicking download.
The Email Signature
If you record a signature vsnap, the thumbnail of that video will go into all your vsnap notifications. How do you create a signature vsnap? 1) Record a vsnap as your normally would. 2) Send it to yourself. 3) Click on the vsnap in your feed. 4) On the view page, scroll down to the share icons and to the left you should see a button that says signature. Click on that, and now that vsnap is your signature vsnap.
The sign off in your email notifications will now look like the picture below. Full name, then thumbnail of your signature vsnap:
This morning we released v 1.4.0, which introduces the ability to bring individual Vsnap user accounts into a common corporate or organizational account. Up until now, each individual Vsnap account has been its own silo.
Today’s release represents a key step toward providing shared billing and premium features, such as greater customization of branding and richer reporting on user activity and recipient behavior. Thanks to all of you who helped us understand your companies’ needs here!
How This Works
In the near future this will be self-serve, but for now companies that want the benefits of an organization account can just email Trish Fontanilla or me. You let us know who on your team you want to serve as the Admin Member, and we’ll give that person the ability to invite individual user accounts into your team’s Organization.
Once you do this, your Admin Member will notice the following specific features:
Organization Data Dashboard
The Admin Member now sees a simple snapshot of aggregate Vsnap activity from all members of the organization. This includes total vsnaps recorded, view rate, type of share, and an overview of recipient feeling indicators (Helpful, Thoughtful, Amazing).
The designated Admin Member now has access to all vsnaps created by individual Organization members and has the power to delete vsnaps from any member. This provides an important safeguard for the Organization.
If you are an individual Vsnapper and you accept an invitation to have your account become part of an Organization, then the vsnaps you create from this point forward will belong to the Organization. This means that individual members cannot delete any vsnaps they record once they become part of an Organization.
A few more things worth noting…
This Will Become a Paid Feature
The ability to link accounts in an Organization is intended to be a paid feature. We are absolutely going to continue to offer a killer free account, but it will be for individuals and not for organizations. Having said that, we’re happy to let you use it for free for the next month or so while we complete some other important premium features for businesses.
Discount Pricing this Month
If you’d like to take advantage of special pre-launch pricing, let me know or sign up for our premium mailing list to be updated. This month we’re offering 40% off pricing on annual subscriptions for early Organization subscribers. This will give the upcoming premium features to all members of your Organization, and it will allow us to “turn on” new features for your whole team as soon as those features become available.
Although these Organization features are currently visible only in Vsnap’s web interface, they do affect vsnaps created on the mobile apps. For example, a vsnap created on the mobile app of an Organization Member now can be deleted by the Admin Member and not by the individual who created it.
Nothing Changes for Non-Organization Accounts
If you have a free individual Vsnap account and don’t create or become part of an Organization, then nothing will change for you. You will still have free use of business features for the time-being, like the logo feature and the SMTP feature. And you’ll still own your own vsnaps.
Actually there is one change that affects everybody – we improved how we handle the video file to ensure that your vsnaps play perfectly behind enterprise firewalls. This is good news for anyone using our application inside a large corporation, or to engage clients at large corporations. We’re now seeing a perfect performance on playing vsnaps in those environments.
That’s it for now. There will be much more in the coming weeks for the companies that are using Vsnap to make customers feel appreciated. Stay tuned!