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Attachments: Where the Action is
by Dave McLaughlin, Co-founder and CEO of Vsnap
Business people send vsnaps in order to engage their customers, prospects and colleagues more personally. And usually the goal of doing that is to increase the rate at which those recipients convert to some action.
What’s profound about Vsnap’s patent pending attachment feature is that it allows you to put the conversion mechanism right alongside the video message. With the video message, you provide the warm, rich context that enhances recipients’ understanding and increases their desire to take action. With the attached link, you position the action right there in the same interface, leaving no gap between the two.
You can attach up to five files and one link to an individual vsnap. The link is usually the actionable - and measurable - attachment. Here are some examples.
- link to a survey and use the video message to explain what you’re hoping to learn and why it matters
- link to an event registration page, where the video message lets them know who else will be there
- link to a donation page, where the video message tells a story about the impact of any donation
- link to a scheduling tool so you can get a meeting booked, where the video message speaks to what you intend to discuss
- and if you want to just link to a generic webpage, first go to bitly.com and create a unique shortlink. Then you can track how many people visit via that version of the link.
In a related note, right now our Business Evangelist Joe Nigro is putting together a project we’re calling 10 Test Cases. It’ll feature 10 different businesses using Vsnap, showing the tool’s effectiveness across industries. If you like this idea of driving and measuring behavior and want a little extra hand-holding to help you try it out, send a vsnap or an email to Joe. There is one slot open at the time of this post.
