Posts tagged Vsnap

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4 Ways Successful Sales Managers Start Q2

By Guillaume Delloue, Director of Marketing at Vsnap

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This is it. The beginning of Q2. Only one question should be on your mind: Is your house in order? While most are still reeling from the previous quarter, successful sales managers hit the ground running. Here are four best practices sales pros follow to hit their numbers before beach season.

Affirm Executive Direction

When your teams are out in the trenches all day selling, it’s easy for your sales representatives to lose sight of the big idea. Start Q2 by regrouping with the C-suite and confirming the executive direction. Are there new markets you should be going after? Any competition you should be paying extra attention to or specific objectives you need to achieve? Take that information and bring your reps in a room to communicate the strategy.  

Reignite Relationships

Do a little spring cleaning and reach out to those leads you didn’t have time to get to. And don’t forget about those smaller accounts that may have been neglected either. Taken together they can add up to considerable revenue. Now’s also a good time to reach out to trusted connections in your network by sending them a personal note.

Experiment With A New Tool

Used correctly, SaaS products like CRMs, email tools (HubSpot Signal, Yesware), predictive analytics platforms (Lattice, Infer) and others (like Vsnap!) can significantly increase sales performance. Whether it’s by organizing your customer database, eliminating pains for your staff or shortening the sales cycle. If you’re already covered, third-party apps (like those found on the AppExchange in Salesforce.com) can also provide value.

Address Your ABCs & Energize Team Morale

Pore through the data from the previous quarter and assess your ABC’s — as Jack Welch put it. Reward your top 20% performers. Train and set thoughtful goals for the middle 70%. And unless there are extenuating circumstances, let go of the bottom 10%. Don’t forget to blow off some steam by treating your team to what they enjoy doing — going out for drinks or getting together for a game of pickup basketball. If a consensus is hard to reach, it’s fine to split into groups. The key is for the team to have fun without having to worry about business.

Did we miss anything? What are your Q2 rituals? Share them below!


Filed under sales sales tools Q2 success vsnap

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Recap: MassTLC Sales & Marketing Summit 2014

By Guillaume Delloue, Director of Marketing at Vsnap

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Last Friday, the Vsnap team attended Mass TLC’s Sales & Marketing Summit. It was a busy morning, as we alternated between hosting our own table, interacting with guests, and listening to the speakers. Dave even got to pitch Vsnap in front of the whole crowd!

The main talk (“The Art and Science of Growth Hacking”) was delivered by Boston VC David Skok, along with commentaries by Brian Balfour (VP of Growth at HubSpot), Damian Roskill (VP of Marketing, uTest), Michael Yaffe (VP of Marketing, Beyond Trust) and Justine Jordan (Marketing Director, Litmus). It was a wonderful presentation — serving both as a primer to the concept of growth hacking and a more detailed conversation on how to quickly iterate your product for maximum growth. Here are 4 of my takeaways from the morning. 

Deliver WOW! As Quickly As Possible

As anyone working on a SaaS product will tell you, the most difficult challenge is getting users to make a purchase after the trial period is over. According to David, the best way to get there is by delivering WOW! As he said in the blog post that inspired his talk, “Wow! is the moment in a free trial where your buyer suddenly sees the benefit they get from using your product, and says to themselves ‘WOW! This is great!” Getting to that WOW! moment is never easy. But it’s necessary if you want to succeed. And growth hacking is one of the most effective ways to get there.

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Focus On Flow And Conversion

According to David, growth hacking hinges on two metrics: flow and conversion. Flow is the number of users at a given stage of the product/sales funnel. Conversion rates refer to the percentage of users who advance to the next stage of the funnel. The goal is to constantly fill the top of the funnel with quality leads, convert them into paying users and keep them returning. (Bonus if you can empower your biggest fans to easily refer the product to others.) This is accomplished by identifying where users drop off, understanding why and testing various solutions (i.e. hacks) until they reach that WOW! moment.

Diagram The Funnel And Showcase It To Your Team

Given how critical a well-optimized funnel is to your team’s success, David recommends showcasing it prominently on a wall for your whole organization to see. It will ensure your team is on the same page and help foster creative thinking around any of the blockage points. Great ideas can come from anywhere!

Content Is Still King But The Rules Are Evolving

The latter part of the event was a workshop session led by Alan Belniak (Content Expert) and Jonathan Burg (Director of Demand Generation, Apperian) about crafting a content strategy to align with the B2B funnel. The exercise focused on defining customer pain points, how to recycle content strategically and how to diversify your outbound channels. Jonathan also reminded the crowd that the successful implementation of a SaaS product involves a lot more than just its users. That’s why it might be important to consider IT personnel, customer service folks, C-Suites and others as part of your content strategy.

Overall it was a productive session with insights for marketers, sales folks and product people alike — never an easy feat! If you’re hungry for more, scroll through the Storify below to see what everyone was tweeting about during the event.

Filed under Masstlc vsnap startup growth hacking marketing sales

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Feature: Email Notifications for Viewed Vsnaps

Hey Vsnappers! 

I wanted to write a quick post on a feature that we released last night. You can now receive email notifications when someone first watches your vsnap! Previously, you had to log into our site to check whether or not someone’s watched a vsnap.

To check it out you log into your account on Vsnap.com, then go to your Account page - https://www.vsnap.com/account/index - you’ll see two options under Email Notification Settings (as pictured above). 

The email notification you receive will show the person’s email, as well as the title of the vsnap you sent them. A link to the report will also be attached so you can see further information on whether or not they marked your vsnap with Helpful/Thoughtful/Amazing, as well as if they downloaded any attachments you may have added. 

This feature is available to all plans (Free > Platinum) and will be one of the last new features we add to our current site. If you haven’t heard, we’ve got a lot of amazing things going on here at Vsnap, including a whole new website and logo that’ll be released this summer! 

Of course if you have any questions, please let me know via vsnap/email: trish@vsnap.com

Happy vsnapping!

Trish Fontanilla
VP of Community & Customer Experience

Filed under Vsnap features vsnap email notifications trish blogs

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The MassChallenge Perk They Don’t Talk About

By Trish Fontanilla, VP of Community & Customer Experience at Vsnap

(Pictured, CEO Dave McLaughlin in our first cube at MassChallenge. Back when we were working with Grails and wore sandwich signs with job postings instead of writing a blog post like this)

This year’s MassChallenge deadline, April 2nd, also marks an important moment for Vsnap: We’re moving into our very own office in downtown Boston! And while I’m incredibly excited about this move, it is bittersweet.

When Vsnap was accepted into the MassChallenge accelerator in 2011, the team was composed of myself, CEO Dave, and our part-time intern Brian. In the early days, I spent a good amount of time by myself while Dave was off in meetings laying down some of the important groundwork for the business. What helped immensely as I was navigating my way through the startup world, was 1) the community of entrepreneurs in the accelerator and 2) the amazing MassChallenge team. When I look back on Vsnap’s time at MC, both in the accelerator and as alumni-in-residence, the absolute highlight for me is the staff. People like…

  • Scott Bailey (Senior Director of Partnerships), whose passion for startups got me revved up even before I formally joined the Vsnap team

  • Erica Rife (former Program Director) and Ayla Walker (Event Manager), who were great resources helping us with the logistics for events (meetups and even two conferences) using the MC accelerator space

  • Robby Bitting (Director of Marketing), who’s helped us find great media opportunities to spread the word about Vsnap

  • Joanna Meiseles (Senior Director of Operations), who helped me, Jacqui from UbiqiHealth, Sarah from Capital Market Exchange, and Tish from GRIT, start the Women in MassChallenge group last year

  • Ryan Walsh (Operations Manager), who was always around to help with logistics and general support

  • Kara Shurmantine (Partnerships Manager), who got us seats on panels and helped us take advantage of sponsorship opportunities

  • Jibran Malek (Social Media Coordinator), who used MassChallenge’s social media channels to share good news, job postings, and funding announcements with the universe

  • Fhiwa Ndou and Cory Bolotsky (Fhiwa is the current Startup Concierge and Cory is the former), who helped us as, both finalists and alumni, in navigating the MassChallenge space

And of course we’ve had amazing support from the MC executive staff. From mentorship to introductions, John Harthorne (CEO), Akhil Nigam (President), and Karl Büttner (Chief Mentorship Officer), have been such great advocates for us. MassChallenge has also hired a whole slew of new team members, and I can’t wait to see what they bring to this already fantastic team.

So yes, MassChallenge boasts $1MM in cash prizes, free office space, $10MM in in-kind support, and more. But being in the trenches alongside these people who are just as passionate about changing the world as we are, has been a true honor. I’ll always consider them an extension of the Vsnap team.

I hope you readers have a chance to get to know these wonderful people, either in the global startup scene or as a MassChallenge finalist. If you’re interested in applying and need a refund code (discount on the application fee), please vsnap your pitch to trish@vsnap.com. Good luck! We’re excited to welcome you to the MassChallenge family.

Filed under masschallenge vsnap startups mcrefunds trish blogs bittersweet moments accelerators

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Vsnap is hiring a Front End Developer!

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At Vsnap, we built our product for businesspeople who want to make sure their customers feel loved. Now we’re making our product more awesome and easier to use - and we need an amazing Front End Developer to help us do that!

We are looking for a hard working, motivated, deadline driven individual to develop interactive web sites. Applicants should have multiple years of experience writing custom HTML, CSS, and JavaScript. Expertise writing semantic, modular front end code using HTML5, CSS3, and W3C coding practices a must. Understanding of the concepts of progressive enhancement, responsive design, mobile first and future friendly design highly encouraged. Experience with Sass, LESS framework and HTML5 Boilerplate a plus.

Additional requirements include:

  • Must be local (Greater Boston Area)
  • Familiarity with browser testing and debugging

  • Familiarity with front end javascript frameworks (Flight, Backbone, Angular, etc.)

  • Expertise in performance optimization using tools such as YSlow or PageSpeed

  • Ample experience navigating Photoshop and saving images for the web.

  • Basic understanding of NodeJS a plus

  • Uses of custom written JavaScript

  • Understanding of OOP

  • Contributions to OpenSource projects on GitHub a plus

  • A firm grasp of SEO / SEM best practices

One more thing - and this is critical. We’re building a movement around a simple set of values. If you don’t share these values, you won’t be the right fit. If you do share them, then let’s talk. Take a look at this short video, then send a vsnap to Chris Swenor (chris@vsnap.com), our VP of Product & Technology, telling him which of these values resonates most for you. (There’s no right or wrong answer, by the way). You can also use Vsnap’s “attachment” feature to link to your portfolio or an example of related work.

We’re excited to meet you!

PS - No recruiters, please. 

Filed under vsnap boston jobs developer