At Vsnap, we think there’s no question that businesses everywhere will use short, personal video messages to engage and move customers. For us, the question is how will that feel for consumers? Will it feel personal and thoughtful and special, like the modern version of a handwritten note? (That’s our vision!) Or will it feel like someone figured out how to put a commercial in my inbox? (Ewww!).
But back up a step, you say. Why are you so sure that this behavior is going to be mainstream? Aren’t there real barriers to adoption?
Sure there are – as with any new behavior. But there’s also this massive confluence of need + hardware adoption + behavior trends + bottom-line business benefits. And there are early signs coming from companies like Warby Parker and Penn Foster that are committed to living on the leading edge in terms of customer experience.
We are in our product every single day, sending vsnaps to people all the time and experiencing first hand the delight that this creates for our contacts. We also see the analytics on how they behave after receiving a vsnap, and so we see how sending short personal video messages connects to the three Rs – Revenue, Retention & Referrals.
For all of you who aren’t as immersed in – or obsessed by – this subject as we are, here’s a short slide deck to help you see what we see, so that you can join this movement and enjoy the growth that it creates for your business.
- Vsnap Announces Expert Advisory Board (vsnap.tumblr.com)
- The Perfect Vsnap: Anatomy of your Message (Part 1 of 3) (vsnap.tumblr.com)