by Joe Nigro, Business Evangelist at Vsnap

Given how noisy today’s business environment is, I thought it might be interesting to share some insights from someone whose professional success is based almost entirely on his ability to penetrate the noise and activate his relationships. Bill Delaney, of Cassidy Turley, is one of several corporate real estate professionals among Vsnap’s early adopters. Bill has found that using Vsnap to engage his prospects creates delight and, most importantly, action.

Q: Give me an example of where you have used Vsnap?

A: I use Vsnap to follow up after an initial meetings with a prospective client. It’s a great tool to thank my contact for the opportunity to meet and to reiterate some of the significant points of our conversation.

Q: Where is Vsnap going to be a high impact tool in your business?

A: The industry I work in is relationship driven. Maintaining frequent contact with your prospects and clients is incredibly important. Vsnap will allow me to add a personal touch on each message I send. Not to mention I’ll have the benefit of understanding whether the recipient even viewed my message.

Q: Where is Vsnap going to be a high impact tool in businesses around the world?

A: I think Vsnap will be a highly useful tool from a sales perspective. When selling a product or services you’re trying to gain an edge on the competition and making sure what you’re selling is as relevant to the prospect as possible. Vsnap allows your message to be delivered in a manner that can’t be achieved through written email.

Q: What advice would you give business users when using Vsnap?

A: Don’t shy away from using Vsnap to deliver any type of message. It doesn’t need to be tied to any business deal. A simple vsnap to either touch base with a client/prospect or even wishing someone happy birthday could go a long way in enhancing that relationship.   

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Here at Vsnap, we have come to realize that we are contrarians within the video messaging space because we built a tool for people to use in ways that are generally more personal than broadcast. We did this because we ourselves struggle with all the noise. We did this because we ourselves want to connect with our partners and our prospects at a deeper level than either email or public/social tends to achieve. The level where real collaboration happens, where real goals are articulated, and accomplished.

This is why Bill’s answers to these questions are so gratifying for us. The way he’s using Vsnap, and the results he’s getting from that use, really express and promote the values that Vsnap embodies. It’s an affirmation of the idea that a personal touch matters in business, and that people want to feel special. If you want to know more about Vsnap’s values, you can read this post. If you want to know more about how to create the kind of results that Bill is getting, I’d be happy to send you some simple tips. Just send me a vsnap: joe@vsnap.com