By Dave McLaughlin, CEO & Co-Founder at Vsnap
Thanksgiving is a huge day here at Vsnap, because Vsnapness is all about people.
What is Vsnapness? It’s a silly name for a simple concept that encompasses our team, our company, our culture, our product, and the community of people who use it. It’s the beliefs and values that all of those things are built on.
Vsnapness is the attitude and behavior of making people feel special.
It’s kind of a self-filtering group, this Vsnap community. If you’re not a “put people first” kind of person, then it is very unlikely that you are taking the time to send anyone a one-to-one video message.
But since you’re reading our blog, I’m going to assume that you are one of us. And so, in the spirit of Thanksgiving, I want to thank you. For your Vsnapness.
I also want to thank our team, and our clients, and our partners. I hope everyone has a chance to enjoy a good conversation and feel the warmth of family and friendship in the days and weeks ahead.
By Dave McLaughlin, CEO & Co-Founder of Vsnap
Vsnap is a seed-funded startup approaching our A Round. We are looking for a high-energy, hands-on CTO / VP Engineering to take the lead on this fast-moving opportunity.
This is a key position and will have strong equity participation. We need the kind of highly curious technology leader who is resourceful enough to solve any problem, creative enough to architect and code, and has the developer charm to recruit and inspire a high-impact team.
This is a critical hire for us — right now we’re six people, and we expect to triple in size in the next 12 months. We are in Boston, and that’s where this hire needs to be. We have strong momentum — we just closed our first six-figure deal with a Fortune 500 firm and I have a pipeline of similar opportunities.
But that’s just the tip of the iceberg. The last company I co-founded was acquired by PayPal — and I see a much bigger vision for Vsnap!
If you don’t know Vsnap, here’s what we do:
Vsnap makes it easy for people in Sales & Account Management to send and track quick one-to-one video messages. We believe that people in customer-facing roles need an easy tool to bring warmth and attentiveness into their customer interactions. That’s how you rise above the noise of today’s business environment.
Our little video messages do this really well — in fact, when you vsnap your customers, they take action up to 41% more than when you email them.
If you are interested in learning more, awesome! Please reach out to me directly. My email is email@example.com, and of course I will respect the confidentiality of our conversation, whatever the outcome. I look forward to hearing your perspective on all the interesting, hard problems we need to solve!
Extra points for people who actually vsnap me to introduce themselves. Your perspective is worth a whole lot more if you’ve actually tried our product in its current state.
Also, I announced yesterday my 5% Founder’s Promise: I committed myself to setting aside a portion of my own future earnings from Vsnap specifically to invest in startups founded by people who have worked for Vsnap. So if you’re looking for a next role that’s a stepping stone to starting your own company, this could be a great fit for you. I am in love with anything that helps me empower and support our team members — even beyond the life of this company.
One more thing — you need to know that Vsnap is a belief-based company and that our values are non-negotiable. They are:
Be human. Smile. Breathe. Say what you love.
Only help. Never ever just add noise. Like, ever.
Be a doer. Action is character.
Protect Simplicity. And it will protect you.
Make colleagues and customers feel special. They will never forget how you make them feel.
Celebrate questions. They are the doorways to discovery.
Those simple statements are the tent poles of the culture we’re building. I talk more about why values are so important in this video. If none of this resonates with you, then there’s probably no point in us talking.
For recruiters: I respect what you do, but I’m not interested in hearing from you regarding this opportunity. There will be a day when I need your help. Not now though. Thanks.
By Dave McLaughlin, CEO & Co-Founder of Vsnap
This blog post is a formal promise from me, as CEO and Co-Founder here at Vsnap, to everybody who works for Vsnap at any time during the life of this company.
My promise is this:
I will put five percent of whatever money I make when we exit this company into a fund to make seed investments in companies started by people who have worked for Vsnap. I’ll hold those dollars for this purpose for five years or until they’re fully deployed, whichever comes first.
I’m calling this the 5% Founder’s Promise.
My thinking here is simple. I believe that business is a team sport, and I see it as my job to bring on amazing people, then to empower and support them in attacking huge goals. With this open promise, I am committing myself to extend that even beyond the life of the company.
Truth be told, it’s an easy promise to make because, for me, the part of startup life that I find most gratifying is seeing the people around me become stronger in their skills and more confident in their convictions. I genuinely love that. The idea of continuing those connections into the future and trying to serve those friends in an ongoing way, well that’s actually what I want.
I’m not obligating myself to invest in anything that any ex-Vsnap employee wants to fiddle with. You will need to have an opportunity I can get my head around. And I’ll need to know from our time together in the trenches that you are an absolute Doer.
But all of this is a ways off, and Vsnap is still early in its life – so why make this promise right now?
Well, because we have a bunch of hiring coming up, and I want everyone to know that, at Vsnap…
…we live our Values!
If you work with me, I want you to have absolute clarity about the values that define our culture. This promise is about putting those values into action, and making it crystal clear that they aren’t just a set of bullets on a slide somewhere.
- …we are committed to our Community!
I want to be part of a community where capital is recycled so that growth gets fostered and talent pools get bigger. I want companies like mine, and like yours – the one you haven’t started yet – to always find the people they need to bring their vision to life.
Time will tell whether my five percent is a lot of money or not so much. We have a pretty massive vision, so I believe it will be. But whatever that amount is, those dollars will be there to help Vsnap team members launch their dreams. I hope other people are half as excited about this as I am! Let me know what you think in the comments, or tweet at me at @davemacboston.
And to other Founders, I want to say that the 5% Founder’s Promise is not a proprietary idea. Please feel free to make it yourself. I think that would be amazing!