Author Bio: Rachel Miller is Chief Listener at Pipeliner CRM. Pipeliner is a fresh take on CRM — using insight-driven visuals to empower salespeople, focus sales teams, and drive more business. Follow her adventures on Twitter: @rachelloumiller
There are three very important components of successful social selling: Discipline, Listening, and Engagement. Noisy platforms and busy schedules make augmenting the traditional tasks of a salesperson with social activities difficult, but with the right tools at hand you can identify, engage, and nurture prospects online. I love talking about my favorite tools, and today I am excited to share some of my must-have business applications for social selling success.
Bundlepost: Sharing great content builds relationships
Personal branding and thought leadership are an integral piece of your social selling strategy. Admittedly, content curation is one of the hardest tasks on a salesperson’s to-do list. To stay top-of-mind and to add value to your network and prospects, it is important to stay aware of industry trends, hot news articles, and actionable advice. But where do you find all this great content? Answer: Bundlepost.
Bundlepost makes content curation and sharing easy. It’s quite literally a three-step process. One, add the RSS feeds from your favorite blogs, online publications, and other news sources into Bundlepost. Two, select posts to share with your network. Three, export a .csv file to upload into your favorite content sharing application.
I was an early adopter of Bundlepost and now my account boasts several hundred RSS feeds. What used to take me hours weekly now takes minutes. My absolute favorite thing? Bundlepost automatically appends tweets with the author’s Twitter handle and turns words into hashtags with the click of a button. What’s not to love? Content game over!
HootSuite: Listening and engaging creates revenue
Once you have your content sharing schedule under control, it’s time to focus on social listening and identifying prospects who are sending out buying signals. What is the most effective way to do this? Answer: HootSuite. While you can most definitely type search terms and hashtags into Twitter and view the results a couple times a day, I highly recommend investing time in a social media management tool like HootSuite.
By design, HootSuite makes social listening and engagement painless. The multi-tab, multi-column display makes digesting massive amounts of data manageable. At a glance you can view the latest tweets for any hashtag and search terms that matter to you, see the most recent posts in your favorite LinkedIn groups, manage your Google+ business page, and more. HootSuite is a dynamic tool that ensures that the social activity that matters to you will not go by unnoticed.
I heard this saying a couple months ago, “It’s not about the wand - it’s about the wizard.” This holds true for HootSuite and other applications like it. Whichever social media management tool you choose to use, absolutely make sure you dedicate the time to mastering it and using it to its fullest capacity.
Vsnap: Personalizing your messages brings the human back to business
So, you’re sharing great content. You’re identifying prospects and engaging in meaningful conversations. But how do you make sure that you’re memorable? Answer: Vsnap. Take that feeling you get when someone sends you a handwritten note and amplify it by ten with a personalized video message. Boom! You’ve just made someone smile.
Engaging with prospects and customers online can at times appear sterile. With Vsnap, you avoid that challenge. When you create your 60-second personal video message, you are telling the recipient something — and that is “you’re important to me”. You can use Vsnap online or by pointing your phone at yourself, pushing a button, and sending the video. It could hardly be simpler — or more powerful.
These social selling applications are just three of many great choices available today. The fact that there are so many tools to help us socially engage is proof that there is a new business model — one that uses the best of technology combined with the power of human connection to drive a company’s success.
Read more on the Vsnap Blog:
- 13 Tools to Recapture Your Buyer’s Attention [eBook excerpt]
- Try In July: 6 Top Execs Tell Us Why They Test in the Summertime
- 4 Ways to Engage With Customers as a SaaS Biz