By Bonnie Gibson, Content Creator at RAMP
Today’s sales and marketing tactics are full of noise and clutter. As a sales or marketing professional, you might be wondering, “What does a lead need to be a customer?” or “What does the customer need to stay a customer?” or even both. The answer lies within Maslow’s Hierarchy of Human Needs, the need for love and belonging. Successful businesses such as JetBlue and HubSpot know that creating a more human experience will allow their business to grow. Producing videos is a way to reach your audience and show the human side of your business. Let’s take a quick look at how video can help attract, engage, and convert your prospects and delight your current customers.
Attract – Your step to gaining trust
Think of this as a “getting to know you” stage. Sometimes that getting to know you phase can be overlooked and misunderstood. Even with the best of intentions, nothing drives me crazier than the use of caps and exclamation points. It reminds me of watching the monster truck commercials I’d see as a kid where the announcer is yelling, “SUNDAY!! SUNDAY!! SUNDAY!!” Video clarifies your messaging the way bold, italics, caps, and five exclamation marks simply can’t.
Examples of videos that attract:
· Tips and tricks
Engage – Being as human as possible
Purchases are based on need and emotion. The bigger the purchase, the higher the emotion. So it would make sense in any sales or marketing strategy to cater on the side of emotion to further build a relationship with your prospects. With a video, you can put a face behind the pitch and build trust and relationship with your potential customer. This is what Vsnap is all about, sending short, personal messages showing a prospect or customer how much you appreciate their business.
Examples of videos that can engage:
· Follow up’s
· Thank you’s
Convert – Keep the cycle going
In marketing, we strive for conversions, and we do this by creating a call-to-action. If you’ve ever seen a “register here” or “download now” button, then you’ve seen a call to action. The call to action is the next step you want the customer to take. For a disengaged customer, you might want to send a quick video letting them know you care and what steps to take to keep them involved in a relationship with your customer. You might have a big renewal coming up for a current customer, using video to convey why you are excited about your company can help in getting the customer ready for that new contract.
Remember, it’s not about how big you or your business is, it’s about how your customer feels. When your customer feels the love, so does your business. In the “Age of the Human Era”, isn’t it time you sent them a video to show your appreciation?
By Dave McLaughlin, CEO at Vsnap
I went to Las Vegas last week for ITExpo – “The Business Technology Event” – and learned about some really valuable communication tools that keep upping the functionality and ease of use for customer-focused business users. I enjoyed the conversations with these guys, and thought I’d share some quick details.
Zoom is better video conferencing and online screensharing. Here’s a detailed list of features that will appeal to different users, from people that have satellite teams to those who run online meetings. My favorite aspect of Zoom is the ability to share your screen from your mobile device, even in-app. Screensharing is getting more important all the time, and making it easier and richer and more device-agnostic feels really smart. Zoom should definitely be featured in our free “Tools & Tactics to Close More SQLs” eBook – we’ll add them to future resource lists on this topic. Also, they have an awesome freemium plan.
They’ve organized the briar patch of inbound and outbound calling for sales teams with incredible value-adds in how calls get routed and queued up based on specific rules that sales leaders can define. For example, if you have a rep that is awesome at closing opportunities around a certain line of business, you can make sure those calls go to her.
I love the way RingDNA lets you play to the strengths of your team. It really rewards introspective leaders, letting you transform that self-analysis into productive actions that build your bottom line.
They’re making conference calls better. That means no PINs to join the call, and no ambiguity about who’s on the call or who’s speaking. Social data gets pulled up on the fly, so you can sneak a peek at the LinkedIn profile of that new guy Harold in Minneapolis that you never heard of before the call. UberConference also lets you share screens and documents, so you don’t need to pair it with another tool like WebEx.
This product lets consumers text businesses and receive automated responses based on rules that the business sets up. Makes sense to me that consumers want to text businesses to gather information, and that some information can be automated for really easy access. Haven’t played with this but it’s always a good idea to let consumers access information in their preferred format.
For people reading this post who don’t know Vsnap, we make video messaging easy for sales people who don’t have face time with their buyer. An individual video message is the most efficient way to establish trust with the buyer, and our clients are increasing their close rate by as much as 34%.
I represented Vsnap on a panel called “Killer Tools for Customer Acquisition”, along with the RingDNA CEO Howard Brown and Business Texter CEO Aaron Rollins, which was moderated by telecom guru and business strategy savant Larry Lisser.
The big takeaway for me is that there is more specificity to communication tools than ever before. Business users should look to bolt together different products to get the full functionality their specific challenges demand.
Because today’s customer is more empowered than at any time in the history of commerce, and you simply cannot expect to win by doing the same old stuff in terms of engagement, collaboration and sales.
For more IT Expo coverage, check out Peter Radizeski’s blog On Rad’s Radar.
By Trish Fontanilla, VP of Community & Customer Experience at Vsnap
(Pictured: Nineteenth Amendment co-founders, Amanda Curtis and Gemma Sole)
I don’t think I could pick just one Vsnap Value to represent Nineteenth Amendment’s CEO Amanda Curtis. It’d probably be a tie between “Only Help” and “Be a Doer”.
Nineteenth Amendment was born out of an idea Amanda had when she was a designer. She wanted to create an easier and less expensive way (“stiletto-strapping”) for people in the fashion industry to launch their first line. After two years of incredibly hard work and curating a list of amazing designers, Nineteenth’s site launched this past June. They’ve been getting a lot of great coverage, and somehow in between all of the chaos, Amanda found some time to chat with me about community, brands they love, and using our new Viewer API.
Tell us a little bit about the Nineteenth Amendment community.
The Nineteenth Amendment community is the greatest emerging fashion talent from around the globe, paired with shoppers who love being at the forefront of unique fashion and the future of trends. Our designers and consumers value individuality and it is our mission to give them all a voice in the future of fashion.
Are there any designers or brands you look to when it comes to engaging with your community?
We think that Alex and Ani, as a brand, does a superb job of engaging with their community - from non-profit Charity by Design initiatives to a policy of leaving no tweet unanswered that the founder, Carolyn, made sure was in place since day one. You cannot fake that kind of commitment to community, and valuing everyone’s voice.
How do you use Vsnap?
We use Vsnap to welcome new designers to our platform and engage with our shoppers. We also use it to follow up on in-person meetings we have with potential designers, employees, and investors. Occasionally we use Vsnap to reach fashion’s VIPS, like the Anna Wintours of the world!
You were one of the first companies to test out our API, how’d it go?
Using the Vsnap Viewer API helped us communicate our brand, while providing our customers with a personal and transparent experience. The API was easy to implement and we were able to create unique calls-to-action that enrich the consumer experience.
Any interesting reactions from people who have received vsnaps from you?
Our designers love it. So much in fact they often share our vsnaps with their personal networks, especially on Facebook. Terry Lundgren, the CEO of Macy’s, loved our vsnap to him.
And of course, what’s your favorite pie?
Gluten-free whoopie pies from Trish*!
(*Totally not a planted comment, we do what we can to accommodate our guests when they visit!)
Thanks for the interview, Amanda!
What about you? Do you want to share how you’re using Vsnap in your business? Contact our team at email@example.com or fill out this form and you could be in our next Vsnapper Spotlight!